Orange
- HEX
- RGB
rgb(255, 153, 0) - HSL
hsl(36, 100%, 50%) - CMYK
cmyk(0%, 40%, 100%, 0%)
Amazon
Amazon visual identity — brand colors, fonts, and logos on BeeFoo.
2 colors · 0 fonts · 1 logos
Visual DNA
A fingerprint of Amazon’s colors, contrast, and vibe — plus brands that feel similar.
Primary color
Orange#FF9900- Style
- Vibrant
- Energy
- 5.4/10
- Minimalism
- 5.7/10
- Warmth
- 5.8/10
- Accessibility
- AAA9.81:1
- Industry
- Technology
- Dominant shape
- Rounded
- Typography
- Geometric Sans
Visual similarity
Brand colors
HEX, RGB, HSL, and CMYK ready for production use.
Black
- HEX
- RGB
rgb(35, 47, 62) - HSL
hsl(213, 28%, 19%) - CMYK
cmyk(44%, 24%, 0%, 76%)
Fonts
Typefaces associated with this brand system.
No fonts recorded yet.
Logos
Primary marks and variants currently available.
Amazon Logo
icon · SVG · #FF9900
Compare with
Side-by-side colors, fonts, logos, and brand facts.
