Amex Blue
- HEX
- RGB
rgb(0, 111, 207) - HSL
hsl(208, 100%, 41%) - CMYK
cmyk(100%, 46%, 0%, 19%)
American Express
American Express visual identity — brand colors, fonts, and logos on BeeFoo.
1 colors · 0 fonts · 1 logos
Visual DNA
A fingerprint of American Express’s colors, contrast, and vibe — plus brands that feel similar.
Primary color
Amex Blue#006FCF- Style
- Modern
- Energy
- 6.8/10
- Minimalism
- 6.9/10
- Warmth
- 0.4/10
- Accessibility
- AA5.03:1
- Industry
- Finance
- Dominant shape
- Rounded
- Typography
- Geometric Sans
Visual similarity
Brand colors
HEX, RGB, HSL, and CMYK ready for production use.
Fonts
Typefaces associated with this brand system.
No fonts recorded yet.
Logos
Primary marks and variants currently available.
American Express Logo
icon · SVG · #006FCF
Compare with
Side-by-side colors, fonts, logos, and brand facts.
Similar brands
More identities from the same category.