Southwest Blue
- HEX
- RGB
rgb(48, 76, 178) - HSL
hsl(227, 58%, 44%) - CMYK
cmyk(73%, 57%, 0%, 30%)
Southwest
Southwest visual identity — brand colors, fonts, and logos on BeeFoo.
2 colors · 0 fonts · 1 logos
Visual DNA
A fingerprint of Southwest’s colors, contrast, and vibe — plus brands that feel similar.
Primary color
Southwest Blue#304CB2- Style
- Modern
- Energy
- 6.0/10
- Minimalism
- 5.8/10
- Warmth
- 5.1/10
- Accessibility
- AAA7.49:1
- Industry
- Airlines
- Dominant shape
- Rounded
- Typography
- Geometric Sans
Brand colors
HEX, RGB, HSL, and CMYK ready for production use.
Southwest Red
- HEX
- RGB
rgb(255, 191, 39) - HSL
hsl(42, 100%, 58%) - CMYK
cmyk(0%, 25%, 85%, 0%)
Fonts
Typefaces associated with this brand system.
No fonts recorded yet.
Logos
Primary marks and variants currently available.
Southwest Logo
icon · SVG · #304CB2
Compare with
Side-by-side colors, fonts, logos, and brand facts.
Similar brands
More identities from the same category.