ServiceNow Primary
- HEX
- RGB
rgb(129, 181, 161) - HSL
hsl(157, 26%, 61%) - CMYK
cmyk(29%, 0%, 11%, 29%)
ServiceNow
ServiceNow visual identity — brand colors, fonts, and logos on BeeFoo.
1 colors · 0 fonts · 1 logos
Visual DNA
A fingerprint of ServiceNow’s colors, contrast, and vibe — plus brands that feel similar.
Primary color
ServiceNow Primary#81B5A1- Style
- Soft
- Energy
- 1.9/10
- Minimalism
- 8.5/10
- Warmth
- 0.1/10
- Accessibility
- AAA9.06:1
- Industry
- Technology
- Dominant shape
- Rounded
- Typography
- Humanist Sans
Visual similarity
Brand colors
HEX, RGB, HSL, and CMYK ready for production use.
Fonts
Typefaces associated with this brand system.
No fonts recorded yet.
Logos
Primary marks and variants currently available.
ServiceNow Logo
icon · SVG · #81B5A1
Compare with
Side-by-side colors, fonts, logos, and brand facts.
